![]() ![]() And the bar isn’t just a few beers in a cooler and some bottles of wine set up in a communal room. A bow-tied staffer checks names and IDs at the door. It’s open only to residents, who can bring two guests each, Thursday through Sunday nights. Owner Northwood Ravin recently opened a private bar on the 50th floor, the Sky Lounge, to take full advantage of that panorama. That’s the kind of view people pay for at The Vue, Charlotte’s tallest apartment building, where a one-bedroom unit can cost more than $2,500 a month. Instead, they’re offering residents the allure of exclusivity with private bars, experiences such as chef-led cooking classes, or the promise of more free time through services like valet laundry and parking.Ĭharlotte stretches out below the 50th floor of The Vue, with Bank of America Stadium and Romare Bearden Park bathed in the glow of the setting sun. ![]() That’s the question developers are facing across Charlotte, as perks like saltwater pools, outdoor grills with TVs for gameday and free coffee from Starbucks machines grow passé (The days of a simple gym with a few stationary bikes and some dumbbells even counting as an “amenity” are long gone.) Some 25,000 new apartments are under development in the Charlotte region – almost all high-end, top-dollar units – and thousands of them are clustered in similar neighborhoods, with similar prices and features.ĭevelopers are turning to amenities that offer something beyond just fancier facilities, such as a bigger gym or pool. But how do you stand out from the crowd when it seems like everyone has a dedicated pooch grooming center? Just a few years ago, a “pet spa” was an eye-catching amenity at many new apartments. ![]()
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